Bonn/Coburg, 29.2.2024
Initiative für sichere Straßen GmbH and HUK-COBURG have signed a cooperation agreement. HUK-COBURG is now supplying anonymized driving data from its telematics tariff to the Bonn-based road safety initiative. The aim is to use data analysis to identify potential danger spots at an early stage and warn road users in order to prevent accidents as far as possible.
More than 500,000 customers currently use HUK-COBURG’s telematics tariff. The recorded driving data is used to calculate a discount on the car insurance premium. In aggregated and anonymized form, this data, which is collected on braking behaviour, for example, also provides information on danger spots in traffic. These findings are now being incorporated into a map that can be accessed at www.gefahrenstellen.de. There, road users can find out about particularly accident-prone areas.
“After two years of successful collaboration within the framework of research projects, we are pleased to be expanding our cooperation,” says Dr. Jörg Rheinländer, member of the HUK-COBURG Board of Management. “This shows the benefits of big data: everyone who uses our telematics tariff can help to make traffic a little safer,” adds Rheinländer.
In addition, the initiative would like to use these findings to inform the relevant authorities so that structural or other measures can be taken to eliminate the danger if necessary. “Telematics data closes an important gap in the detection of danger spots, as it helps to identify problems at an early stage before people are harmed,” explains Arno Wolter, Managing Director of Initiative für sichere Straßen GmbH. “Since our foundation, we have been committed to greater safety in traffic in order to get a little closer to Vision Zero,” says Wolter, explaining the reasons for the commitment.
The telematics data is transmitted anonymously in compliance with data protection regulations. It is therefore not possible to draw conclusions about individuals.
About the Initiative für sichere Straßen GmbH
The Safe Roads Initiative has been campaigning for Vision Zero (no traffic accidents resulting in death or serious injury) since 2014. The aim is to significantly increase road safety in order to sustainably protect vulnerable road users in particular, raise awareness of road safety and promote a turnaround in transportation.
The Safe Roads Initiative develops innovative digital tools for use on the web and in apps. Data can be collected, analyzed and made useful via specially developed platforms.
About the HUK-COBURG Insurance Group
With over twelve million customers, HUK-COBURG is the major insurer for private households with traditionally low-cost offers ranging from motor vehicle insurance, liability, accident, property and legal expenses insurance to private health, life and private pension insurance. With premium income of over EUR 8 billion in 2022, it is one of the ten largest German insurance groups.
The traditional focus is on motor vehicle insurance: with around 13 million insured vehicles, it is the largest German car insurer. It is one of the largest providers of household contents and personal liability insurance on the market. HUK-COBURG, based in Coburg, employed a total of over 10,000 people at the end of 2022.
Press contact:
Jörn Wolter / Initiative for Safe Roads GmbH
Matthias-Grünewald-Str. 1-3 53175 Bonn
Phone: 0228-76 38 69 00
E-mail: presse@sichere-strassen.org
Press photo:
